What the marketplace thinks about my organisation
Perception and image are two very different things. Every organisation creates an image of itself – but it’s the perception of this in the marketplace that matters most.
If perception is poor, is your organisation at fault, or the way you portray it to your marketplace?
Cogent Research will help you find out:
- What your marketplace thinks of your organisation – positive or negative
- Why they think in such a way
- What would make your marketplace change its mind – what needs to happen for them to hold specific, different opinions about you
Our market research will help you uncover any potentially damaging mismatch between image and perception, giving you the knowledge to better manage your image and change perception in a positive way.